MY FAVORITE SONG: March 4th, 2014
The Cool Kids - “Black Mags” (The Bake Sale)
I’ve decided to dive into The Cool Kids for the first time in My Favorite Song. I have a lot of stories about their music, but today we’ll start out with the visual aspect of the rap duo that intrigued me the most.
In 2007, hip-hop was beginning to make it’s shift out of the era of baggy clothing, cars, rims, trap influence and dance music. 2007 was the year of one of my favorite artists at the time, Soulja Boy. But on the other side of the spectrum, The Cool Kids were changing the game from the underground before we even realized it.
Their musical style has been well documented, so I don’t need to go into that. As a fan of hip-hop in 2007-2008, I had just discovered the blog scene. On sites like Hip Hop DX and Illroots, I saw rappers doing things that I had never seen before. I first heard Kid Cudi’s “Day and Nite” in 2007. During these two years I discovered Curren$y, Mickey Factz, Tyga, Asher Roth and more.
However, The Cool Kids were above all my favorites. I wanted to rap like them, make beats like them and wear their clothes.
But most of all I wanted to be The Cool Kids.
The skinny jeans, streetwear clothing, Jordans, snap back hats and crazy non-matching colors. I immediately tried to emulate their style. So many of my favorite outfits were inspired directly by Mikey Rocks. I had crazy print tank tops, Metallic 5 Jordans, red skinny jeans and I wore brands like 10 Deep and Crooks & Castles. Their style fit right in line with the streetwear I was already wearing, I just slimmed everything down and stopped caring about matching, something that was a sin to go against just a year before.
The Cool Kids’ first major exposure, the 2007 Rhapsody commercial
I remember around the spring of 2008, Mike, Nate, Wilbur and I went to Six Flags amusement park. I said we should all dress “Mikey Rocks Status” for this trip. Thus, I wrote grey skinny jeans, Metallic 5’s and a white, green and red Jay Z t-shirt. Mike wore skinny jeans, vans and a lime green sweater. Wilbur wore green pants, a black and yellow SD hat and a black shirt with a purple and green design. Nate wore brown and turquoise plaid vans and a matching shirt by Acrylick. We thought we were fresh.
Before we even entered the park, a group of girls saw us and started to make fun of us:
“Y’all look like a bunch of lima beans!" one said.
“Skinny jeans with Jordans?! You can’t wear skinny jeans with Jordans!”
Didn’t matter, I felt that we were ahead of the wave. And I mean, look at what happened in 2009. The Jerk movement happened, and what was everyone wearing? Colorful skinny jeans, Vans and Jordans, and crazy colored clothing.
That exemplifies what The Cool Kids have always been about. I’m still a huge fan of their music and their solo work, especially Mikey as Sir Michael Rocks. Still, the original Cool Kids music from 2007-2010 helped me define my style and tastes as a high schooler, even if I was just trying to be them.
I guess you could say they kind of helped me define my “wear any and all brands as long as it looks cool” style.